about
I build brands with direction, brains and guts. Strategy-led, design-sharp and made to move.
My career started in fashion: fast-paced, cross-disciplinary and allergic to vague choices. Years of freelancing for ad agencies followed, often brought in when the panic had already kicked in.
Useful, but I wanted to be there sooner.
Before the brief gets messy.
Before the campaign needs saving.
Before a brand turns into a collection of disconnected ideas.
So I shifted focus:
from fixing the surface to building from the core.
Today, I work as a Brand & Creative Lead, helping businesses turn ambition, insight and commercial potential into clear direction, strong identity and creative work that lands.
From strategy and positioning to identity, voice, content and rollout: everything is built as one connected brand system.
For brands ready to build, not just tweak.
Agencies I’ve worked with:
TBWA\NEBOKO, Hotel L’Amour, Alfred, DEPT, Dentsu, N=5, J. Walter Thompson Amsterdam, Indie Amsterdam, Boomerang Agency, 180 Kingsday, DDB Unlimited, Accenture Interactive, JamJam Marketing, XXS, VBAT, Boo Brandbuilders
Clients I have worked for:
HEMA, Albert Heijn, Etos, Adidas, Bol., GAMMA, Douwe Egberts, Nine United, NPO Nederlandse Publieke Omroep, Persgroep DPG Media, Salsa Shop, Hendrick’s gin, TeamNL, Kruidvat, Loetje, Happy Italy, McDonalds, Essent, Prosus, KPN, Leaseplan, Staatsloterij, Koeka, Mistral, Orangebag, Krasloten, Takeaway.com, Heineken, Campina, Telenet, PostNL, Intersport, Philips, Nierstichting, Cordaid, Sportlife, Schweppes, Gsus, Futurum, Bergstein, O’Neill, Asics, Denimlab, Rijksoverheid, Independer, PME Legend, IntotheNew, Scotch & Soda.