selected work

Orangebag image for winter sports collection featuring a woman in ski gear with snow-capped mountains in the background.
Orangebag image for winter sports collection featuring a woman in ski gear with snow-capped mountains in the background.
Orangebag design layout showing a model with blonde hair wearing a white shirt, standing against a stone wall, with text about fashion.
Orangebag design layout showing a model with blonde hair wearing a white shirt, standing against a stone wall, with text about fashion.

Orangebag - rebranding + ongoing brand design
Photography: Orangebag

Open orangebag box with the phrase "Try Not To Get Obsessed" inside, and a matching card and strip of paper nearby on a gray surface.
Open orangebag box with the phrase "Try Not To Get Obsessed" inside, and a matching card and strip of paper nearby on a gray surface.
New homepage of Orangebag online fashion boutique showing models and clothing, shoes, accessories, and style inspiration sections.
New homepage of Orangebag online fashion boutique showing models and clothing, shoes, accessories, and style inspiration sections.
Collage of brand identity images featuring the branding and interior of Puerto Burrito, a Latin-inspired restaurant. Includes storefronts, menus, merchandise, packaging, and seating areas with colorful, bold design elements.

Puerto Burrito Hilversum brand design + illustrations
Logo: Raphael Bartels

Adidas varcity campaign. Black and white photograph of young boys sitting in the back seat of a car, with the one in the front looking at the camera. The image has branding related to Adidas and a campaign called 'Reps for the Brave'.
Adidas VRCT campaign featuring a man with dreadlocks, technical clothing, with a background of torn paper and graffiti-style art; includes logos of Adidas, with the text 'Brave Resilient' and a website URL at the bottom.

Adidas campaign design + illustrations
Agency: TBWA

Abstract digital illustration featuring various overlapping hero product shapes in earthy and muted tones for Nine United, set against a dark background.
Nine United brand identity. A minimalist interior scene featuring a wooden chair against a concrete wall, with a modern white pendant light fixture hanging above.
Nine United brand identity. Showing Stellar Works Kite Highback Chair-Narrow, showing multiple modern chairs outdoors with concrete walls and shadows, with details about pricing and design.
Nine United. Poster featuring a modern table lamp with a spherical, frosted white glass shade and a black rectangular base. The lamp is placed on a marble surface with a couple of books behind it, and a framed artwork on the wall.

Nine United - Brand Identity

A collage of images related to a festival called "Week van de Toekomst" (Week of the Future) featuring graphic designs, banners, a wristband, flyers, and a stage with panel discussion. The main colors used are yellow, red, purple, black, and white.
A collage of images related to a festival called "Week van de Toekomst" (Week of the Future) featuring graphic designs, banners, a wristband, flyers, and a stage with panel discussion. The main colors used are yellow, red, purple, black, and white.

Week van de Toekomst, Dutch Broadcasting NPO - event branddesign

Haven park. Two magazines or brochures featuring real estate and historical content, with images of modern apartments and a riverside scene, set against a pink background.
Haven park. Two magazines or brochures featuring real estate and historical content, with images of modern apartments and a riverside scene, set against a pink background.
Brochure spread featuring images of green parks, water bodies, urban streets, and buildings, with textual overlays about Haven Park and subtitles in Patron Light font.
Logo for Haven Park, featuring simple line icons of a tree, factory, and circle, with wavy lines and the text 'haven park' and the Dutch phrase 'eigenzinnig wonen' on a pink background.

Havenpark - real estate branddesign

A collage of images of craftmanship, showing sheep, raw wool, yarn, weaving, and a man working on a craft project, with the text 'We name it handcrafted, but it comes from our heart' and the brand name 'Koeka'.
A collage of images of craftmanship, showing sheep, raw wool, yarn, weaving, and a man working on a craft project, with the text 'We name it handcrafted, but it comes from our heart' and the brand name 'Koeka'.
A brochure featuring images of children and a woman outdoors, with acaption 'always take the scenic route.' The first image shows children running in a dirt field with aloe Vera plants, the second shows a close-up of a baby wrapped in a white blanket, and the third shows a child holding daisies. The brochure promotes handcrafted baby products made with care, emphasizing traditional craftsmanship and natural ingredients.
Koeka brand identity. A collage of images featuring cozy clothing and a mother and child embracing, with the text 'cuddles & baby snuggles' and a description about the warmth and comfort of baby cuddles.
Koeka brand identity. A collage of images featuring cozy clothing and a mother and child embracing, with the text 'cuddles & baby snuggles' and a description about the warmth and comfort of baby cuddles.
A digital design with an orange background and a stylized leaf illustration. There is a circular beige area with text that says, 'this garment was designed to last a lifetime and is made in a kind way,' with part of the word 'kokoa' visible at the bottom, and small text 'tiny treasures' curved at the lower edge of the beige circle.

Koeka - rebranding
Photography: concept images for photography direction

Brand identity Loetje. A plate of steak being sliced with a fork and knife on a wooden table, with a logo that says 'Koetje' and 'SINDS 1977' on it.
Digital illustrations of fruit and vegetables + logo design Spilled Milk on a light background.

Spilled Milk - illustrations + logo design

Loetje - rebranding + illustrations + photography direction
Photography: Rolinda Windhorst

Close-up of a colorful pizza illustration with basil leaves, black olives, and tomato sauce. Text on the image says 'SALE' and 'PIZZA' on a yellow background with a dotted pattern.
A collage of three sections: the left has a stylized martini glass with a cherry and the word 'Coca' in yellow; the middle has red text that says 'Eat More Pasta' with a curly beige pasta shape crossing over it; the right features a cluster of cartoon-style red tomatoes with green leaves and stems on a green-and-pink border.
Vintage-style banner with a tomato illustration, red and beige color scheme, checkered and striped backgrounds, and text reading "Pasta La Vista Baby" and "100" with pasta shapes.
A menu featuring different types of beef dishes, including various steaks and preparations, with illustrations of steaks and descriptions in Dutch.

Happy Italy - illustrations

A person holding a white plate with a serving of beefstew topped with a piece of bread, in a dining setting. The background shows other people and a relaxed dining atmosphere.
Three stylized black and white cartoon figures, each on a different colored background: a person in a striped shirt on yellow, a person with a wig on red, and a person in a suit on blue, all holding hammers.

Tijdrover illustration + brand identity